Enter with something familiar
Give people a reason to stop before asking them to understand something new.
Now I use what I learned creating it to help brands and creators make short form content people actually want to watch.
Strategy, UGC, custom videos and brand collaborations
combined views across the platforms
THE CASE STUDY
I saw a familiar sound taking off online. Instead of simply repeating it, I rebuilt the instrumental, wrote original Bible based lyrics, performed every character and created the video using green screen effects.
People around the world created their own versions. The response encouraged me to create more Bible rap songs and release Christ Bop Volume 1, which reached the Top 10 on the iTunes Christian and Gospel Albums chart.
“The strategy mattered. The writing mattered. The production mattered. The timing mattered. But Jesus is still over the algorithm.”
THE CREATIVE PROCESS
Give people a reason to stop before asking them to understand something new.
Use an original voice, tailored sound, memorable performance and clear point of view so the work belongs to the brand.
Use performance, character changes, visual rhythm and pacing to hold attention.
Entertainment opens the door. A clear message gives people a reason to pass it on.
HOW WE CAN WORK TOGETHER
A clear concept, hook, structure and pace built around what your audience will actually watch.
Natural, personality driven videos that help your brand feel human and easy to trust.
Original writing, performance, editing and production shaped around your message and voice.
Creative partnerships for brands serving clean entertainment and Christian audiences.
Have an idea already?